The theaters of CSR

Corporate Social Responsibility CSR can be better understood through the innovative model developed by Harvard Business School Professor Kash Rangan, who talks about a platform of three theatres of CSR for evaluating and classifying CSR practices. These three theaters include the wide range of activities that can be described as CSR, and they constitute a comprehensive CSR strategy.

The core competencies, institutional capacity, and ability to excel in either philanthropic, value chain, or transformative ecosystem CSR efforts determine the type of CSR program a company might adopt.

Why trends of business

The first CSR theater focuses on philanthropy, either in the form of direct funding to nonprofits, community service organizations, and employee community service projects on the one hand, or in-kind donations of products and services to nonprofits and underserved populations on the other. Corporate philanthropy may be characterized as the “soul” of a company, expressing the social and environmental priorities of its founders, executive management, and employees, exclusive of any profit or direct benefit to the company. Coca-Cola sets a perfect example of this theater through its $88.1 million annual contribution to a variety of environmental, educational, and humanitarian organizations through The Coca-Cola Company and The Coca-Cola Foundation.

Other examples of inkind giving include IBM’s computer donations through its global KidSmart Early Learning Program 16, and Microsoft’s donation of almost $300 million in software products to nongovernmental organizations (NGOs) across the globe. Similar to corporate cash funding, in-kind donations provide important, and often critical, goods and services to nonprofit organizations and needy populations.

As corporate philanthropy evolves, it may become more strategic and more closely correlated with a company’s business priorities. In strategic corporate philanthropy initiatives, funding for social or environmental programs reflects a corporation’s philanthropic priorities as an extension of its business interests. Examples include PNC’s Bank “Grow Up Great” early childhood education program and Goldman Sachs’“10,000 Women” initiative to train and support women entrepreneurs in developing countries. Both CSR efforts are a direct expression of both companies’ respective business strategies. With $100 million in funding over a five-year period, “Grow Up Great” provides critical school readiness resources to underserved populations where PNC operates, in turn creating stronger communities, potential future employees, and PNC brand loyalty.

The “10,000 Women” initiative was a culmination of Goldman Sachs’ senior management’s effort to consolidate its diverse “philanthropic efforts behind a big idea.”

The company devotes significant CSR resources to its“10,000 Women” program to provide business and management skills to underserved women entrepreneurs throughout the world.

Under the second CSR theater, initiatives aim at increasing business opportunities and profitability, while also creating social and environmental benefits by improving operational effectiveness throughout the value chain, be it upstream in the supply chain or downstream in the distribution chain.

Nike has established a Code of Conduct governing its entire production supply chain, including the factories with which it contracts to manufacture its products. Gap Inc. launched a comprehensive “stakeholder engagement” campaign in 1999 to address the highly publicized exploitative labor practices in its manufacturing facilities, some of which also produced goods for Nike. Like the Nike program, Gap’s aggressive supply chain initiative was a response to intense negative publicity and protests.

If a company can promote the enhanced social or environmental value of its products through its CSR initiatives, it can increase its profits. Examples include ethically or socially responsibly-sourced products such as fair trade coffee, conflict-free precious stones, and sustainable farming and fishing.

The third CSR theater,(i.e. transforming the ecosystem),according to Harvard Business School’s study, represents a wide scale and disruptive change to a corporation’s business model that shifts the priority first to crafting a solution to a societal problem, which would then lead to financial returns in the longer run.

In this third theater, the company attempts to create societal value by significantly addressing a critical social or environmental need that is within its business reach, but that may not return immediate business profits. The initiative might not emerge from the company’s core competencies but may require the corporation to fundamentally change its business model and develop new skills and strategies.

Within this third domain, the corporation creates a radically new ecosystem solution that may be outside its core business interests, and that is fundamentally disruptive to the existing value chain. CSR efforts in this domain are not incremental or cautious, but require strategic risk-taking and a focus on long-term rather than short-term economic gains.

General Electric (GE) is leading a comprehensive initiative to address global warming and climate change by transforming the United States’ automobile transportation system to reduce CO2 emissions and petroleum-based fuel consumption from passenger automobiles. The GE transportation solution includes electric vehicle (EV) charging stations, electrical grid improvements, investments in component technologies, and a robust EV production system.

GE’s endeavor, if successful, has the potential to reduce CO2 emissions and petroleum-based fuel consumption by fundamentally changing the U.S. automobile transportation ecosystem. It will potentially also increase GE’s long-term profitability, given its engagement in many aspects of renewable energy production, energy delivery, EV production, and EV charging supply chains. As yet, the company has not profited from its EV solution, demonstrating that in this third CSR domain, corporations need to be willing to defer short-term profits to produce environmental and social benefits.

Another case would be the one of Philip Morris International (PMI) which decided to use technology and innovation to solve the problem of cigarette smoking, choosing to use their own new technologies to replace cigarettes altogether. Over the past three years, approximately 7.3 million adult smokers around the world have stopped smoking and switched to PMI’s heated tobacco product, which is currently available for sale in 48 markets in key cities or nationwide under the IQOS brand. PMI developed Business Transformation Metrics, on which the company reports periodically in its Sustainability Report. In 2018, smoke-free products represented more than 5 percent of PMI’s shipment volume and more than 13 percent of its net revenues, but they already represented 60 percent of its global commercial expenditure and 92 percent of its global R&D expenditure. You can read the full PMI article here .

47 thoughts

  1. Great information!

    I would say that PMI were smart enough to do a collaboration between their CSR strategies and customer experience (which is one critical pillar for any business), and they have managed to address and react upon different issues at the same time such us: health & environment.

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  2. Based on this article CSR helps the company be accountable as it makes it easier for it to reach all the stakeholders. I think that the 3 theaters mentioned here and reflected through important examples clarify how it’s important to reach the stakeholders through three main theaters. To follow the order presented here, I think that philanthropy gives a wide range of positive impacts on the foundation as it helps others and encourages consumers to be part of this help. Also, I noticed that increasing business opportunities and profitability is gained in a new way by giving the stakeholders an engagement in the product. Finally, focusing on the environment for a disruptive change may give the chance for the company to develop new skills and strategies. This article highlighted themes in a new way that can lead to indirect profit in the long term.

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  3. Modern concepts such as the concept of corporate social responsibility, the concept of sustainable human development and other concepts that activate economic and human productivity are gaining great popularity in both societies and institutions.
    A person usually tends to improve his quality of life and desires to try new things, as well as desires to be a charitable individual or a lover of the environment, so it is smart for companies to invest these things and activate these emotions in people to increase their profitability by serving people and providing the best for them.
    This is useful in making the beneficiaries, charitable or voluntary, test this product or this company today and trust its dealings, products and lofty goals, so they become customers of the future and become mobile advertisements for companies and donors, bearing in mind that the third stage discussed requires a long-term strategic view, accompanied by high financial capacity that requires waiting maybe years to achieve the desired results.

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  4. This article attractively shows the significance of CSR and the advantages that the corporation’s practices can bring to the corporation itself, to the stakeholders, and to the environment and society overall by considering the CSR a vital piece of its strategy. The 3 theaters clarified are similarly significant, in spite of the fact that the third one may not restore business benefits directly and requires patience and great funds, yet it’s useful in creating environmental and social advantages, particularly the PMI’s arrangement to diminish smoking levels. Likewise I found the first theater philanthropy; vital for improving the public picture of the company and shows its interest in helping other people by donating and by financing projects that are socially and environmentally useful. Moreover, the second theater positively influence the corporation’s business opportunities and financial gain, since its interest in social and environmental plans persuades clients, gives the company an advantage over contenders and urges employees to be more productive and positive. This article shows that social duty and moral practices are crucial to any foundation’s prosperity, and that a business that deals with more extensive social issues, rather than simply those that influence the revenues, will engage clients who share similar qualities.

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  5. In short, CSR can be summarized as the companies commitment to ethical and legal standards in terms of its responsible activities towards its employees, their families, and the community as a whole. It is important to note that CSR is not just a charity, but an investment in society. It also means managing the enterprise, but also includes all its employees.

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  6. In short, Corporate Social Responsibility CSR can be summarized as the company’s commitment to ethical and legal standards in terms of its responsible activities towards its employees, their families, and the community as a whole. It is important to note that CSR is not just a charity, but an investment in society. It also means managing the enterprise, but also includes all its employees.
    It is possible to notice many commitments, projects and principles that many companies have started to adhere to or can work on their basis without, of course, abandoning their profit goals. This is what all its employees and beneficiaries want for them too, because losing them will harm societies, workers and the national economy.
    However, CSR does not stop at donations to projects and developmental and charitable programs, there are areas of work and principles that companies must adhere to, and this will bring great benefits to societies and countries, and avoid environmental, economic and social disasters and crises, which will be in their costs and results much greater than the costs of these responsibilities and obligations. Among the areas and axes of these social responsibilities are the organization and management of business according to ethical principles and rules, participation with the poor and middle classes (on a profit basis), environmental protection and development, protection and development of basic resources such as water, forests, wildlife and soil, combating and avoiding corruption, and commitment to human rights, work and workers, And assisting them in achieving economic and social gains such as savings, insurance, and care for them and their families, and sharing in the profits.

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  7. Corporate philanthropy is the act of business to encourage the wellbeing of others by allowing charities, contributions of funds and more. This act allows non-profits to benefit from them by volunteering in numerous ways. It also encourages staff involvement and brings credibility to an organization and provides a public profile for the donor corporation. Of course corporate philanthropy is a part of corporate social responsibility but CSR is somehow wider. Lots of examples were given in this field . As for the second point, it fosters a business’s opportunities and profitability, at the same time it boosts the social and environmental value of its products. Working on transforming the ecosystem is the 3rd point. Here the organization works on creating a value by addressing a social issue .This may not return immediate profit on the short run but it will do so in the long run, so it is somehow risky. A good example presented here is PMI which included technology to reduce pollution by developing the electronic cigarette which works on reducing air pollution. On the long run this helps to clean the ecosystem and will surely increase the profit of the company.

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  8. The article “The theaters of CSR” is an impressive one. It talks about a platform of three theatres of CSR for evaluating and classifying CSR practices. The first CSR theater focuses on philanthropy, which expresses the social and environmental priorities of its founders, executive management, and employees. Coca-Cola was a great example through its contribution of $88.1 million to several environmental, educational, and humanitarian organizations. The second CSR theater is different than the third one. The second CSR theater aims to increase business opportunities and profitability, while also creating social and environmental benefits, but the third CSR theater’s priority is to find a solution to a societal problem, which would then lead to financial profits. In a few words, the article aims to shed light on the social and environmental contributions of CSR rather than the profits it might lead to.

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  9. this article is basically about three theaters related to CSR what is the management of social and environmental concerns in companies. it’s about the importance of CSR which is responsible according to the theaters in promoting the welfare of others (philanthropy), creating social and environmental benefits by using operational effectiveness (increasing business opportunities and profitability), and creating a societal value (transforming the ecosystem). in addition, the examples given about each theater makes it more clear.

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  10. I think Rangan was optimistic about strategic planning CSR efforts and the article above clearly illustrates the meaning of CSR along with examples. First of all, CSR means activities undertaken by businesses that enhance their value in the community and society and thus benefit their reputation and brand. He talked about three theaters, first focused on philanthropy such as donations of money or equipment to civic organizations, engagement with community initiatives, and support for employee volunteering. The second theater talks about the improvement of operational effectiveness. It influences the corporation’s business opportunities and financial gain. It includes sustainability initiatives which enhance productivity, retention, and company reputation. The third theatre which is transforming the ecosystem; it creates environmental and social advantages. The article sheds light on PMI’s arrangement which used technology and innovation to solve the problem of cigarette smoking. The third theater helps to clean the ecosystem and will surely increase the profit of the company by enhancing new business models but its effects are long term not short term, so it needs patience.
    However, there is a crucial link between the theaters since a good reputation increases sales which in turns boost new business models.

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  11. This is an interesting article that sheds light on how some organizations have included CSR in their plans. It’s really nice to witness such change! It’s an important step that will not only affect our lives but also the future of our children and descendants. Moreover, such actions will attract millennials and Gen- Z applicants who are looking for jobs that add meaning to their lives and allow them to participate in making tomorrow a better world. Hence, having CSR as part of your strategic plan, is a Win-Win Investment that will have a positive impact on all planning levels on the long run.

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  12. This article is so amazing, written in an easy understandable way and helpful to understand the Corporate Social Responsibility (CSR) concept since it differentiate the three theaters including it and giving applicable examples on each type. This will help any institution to choose the best CSR which should be adopted in order to reach higher improvement.

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  13. CSR. is a stewardship thought or conception where leading companies incorporate and blend their social and environmental concerns in business with their stakeholders. It’s like giving back to the society and offering positive social values. In addition, following the three main types of CSR. reinforces the brands of such companies in the eyes of the investors and the consumers; and most important is that it facilitates their supply chain.
    However, we can’t but point out that every idea has some pros and cons. CSR. may negatively affect those companies of small businesses because they may be not able to designate a certain budget for it.
    Last but not least, shedding light on on CSR. through this article encourages companies to be sure of the role of business in the well being of any society; so, let go smart and be more creative and proactive.

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  14. This amazing article helps us understand how Corporate Social Responsibility (CSR) works. This article focuses on how organization adopted CSR to create a change and to reach improvement. This articles focuses on 3 theaters related to CSR, philanthropy that focuses on promoting comfort to others, create social benefits as well as environmental ones in order to increase the profitability of businesses, and addressing societal and environmental needs through the creation of societal value. Finally, CSR helps the company reach the stakeholders, engaging society more, helps in collecting funding and improves the company’s business
    .

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  15. Concerning this article, Professor Kash Rangan’s innovative model addresses three important theaters of Corporate Social Responsibility (CSR) that can help any organization adapt its strategic plan. The three theaters are essential learned lessons, but I like the last one more. However, it requires a lot of time and funds, but it can bring sustainability to the objectives and values presented in any strategy’s mission and vision if it is applied wisely. Finally, CSR will help organizations to be more accountable for the impact of their services or products on their clients, their personnel, and their communities.

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  16. Shortly and based on the article CSR, the three theatres would make a big difference for every and each business whether it was a worldwide one or a local one. For the worldwide institutions or organizations, it gives them the chance to support different societies, continuous growth and add problem-solving skills that are essentially needed for the twenty-first century challenges and after the COVID-19 pandemic. For the local institutions, it gives them a chance for spreading internationally and helps them in supporting the economic and social state of their countries. CSR would be an opportunity for so many institutions to work on their mission and achieve their future vision.

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  17. The three CSR theaters listed are essential for the analysis and identification of CSR practices. According to theaters, the importance of CSR is crucial to foster the well-being of others which is explained in the first theater as philanthropy. Also, producing social and environmental benefits through the use of operational efficiency will increase business opportunities and profitability. Moreover, establishing a societal value by transforming the ecosystem is a needed theater of CSR. Lots of examples were given on each point to clarify it from real-life cases.

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  18. CSR is really a quantum leap in business strategies, a transcendent strategy that aim to create positive impacts on citizenship, region or even the world; CSR became a new trend in such a way that it reflects the portfolio of companies nowadays throughout the three theatres to provide sustainability with respect to its 3 pillars in business “economic, social and environmental” for any company whatever their choice of theatre was or if it was for short term or long term like the third theatre. CSR is beneficial for all parties ‘”first for the company and its profits and revenues, second for the people of the region, third [especially in the case of the third theatre] for the world”.
    All this can become a code of conduct for future companies; abiding to these codes of conducts can return for great values “from an economic and social point of view” to the company, region, country and even “when thinking globally like in the third theatre” to the world.

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  19. Successful companies in the future need to integrate both business and values that are aligned in Corporate social responsibility(CSR).It is a hard business decision to practice a heterogeneous variety of CSR that ranges between three theaters. The three theaters in CSR activities are divided as focusing on philanthropy, improving operational effectiveness and transforming the business model .Each company needs to assure that the different initiatives in the three theaters should form a unified platform to reflect its desire to address social, humanitarian and environmental needs. CSR is not about managing ,reducing and avoiding risks while it’s about building opportunities ,creating improved performance ,collecting money and leaving the risks far behind. Innovation is revealed in the examples of the new model. It is clear that these view the community needs as opportunities to create ideas and develop business technologies for the aim of finding and serving new markets and to solve longstanding business problems. In conclusion, the article shed the light on the social, environmental charities and donations of CSR rather than the profits.

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  20. “If you fail to plan, you are planning to fail”.
    The mentioned companies, as example on applying the three theaters of CSR, are a very important examples on strategic planning, which shows that its not important to get short-term profits, if we can increase the long-term profits.
    In addition to the social positive effect of CSR theaters, it has also profit long-term effects for companies. By reading the examples on the first CSR Theater, it’s obvious that it focuses on philanthropy, without direct profit on the company. While Under the second CSR theater, initiatives aim at increasing business opportunities and profitability, while also creating social and environmental benefits by improving operational effectiveness throughout the value chain, and by reading the examples of (NIKE and GAP) we can notice that by promoting the enhanced social or environmental value of their products through its CSR initiatives, it can increase its profits. In the third CSR theater, the example of General Electric is a very clear example that, by serving the planet by inventing electrical motors to reduce the CO2 emissions, they are serving their long-term benefits.
    As a personal opinion, applying CSR theaters by companies, benefit people in general, and the company itself as a long-term benefit. So I encourage all companies to apply at least one of the three CSR theaters.

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  21. Based on the article written by Dr.Youness, it is acknowledged that corporate social responsibility has created a noticeable change in the community. It is the collaborative mission that is committed to implement activities that are friendly economically and socially. It is a popular trending approach which highly aims at investing in that community for better results. What is worthy to mention is that the three forms of corporate social responsibility tackle a social benefit despite their concept difference. For instance, philanthropy corporate social responsibility requires donations; however, the second form seeks profitability along with social and environmental benefits. The last form focuses on business activities that come up with societal value, but with low business profit. Regardless of the form of corporate social responsibility, adopting this ideology of social responsibility would give the company a huge appreciation and value. Once companies think of the community around them, a new form of awareness will arise.

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  22. Corporate Social responsibility CSR has become an integral part of any strategy includes three comprehensive theaters to evaluate and classify CSR practices. The first CSR theater focuses on philanthropy strategy which offers numerous benefits to the society and the environment through initiatives and funding for different programs such as Early Learning Programs for NGOs. The second theater intends to increase business opportunities and profitability, and enhance operational effectiveness across the chain value that may return immediate business profits and this is applied in Nike company program. The third and last theater aims at creating solutions for the societal and environmental problems without immediate financial returns which requires strategic risk-taking, focusing on long-term profitability to produce environmental and societal benefits in which PMI is a real example for this theatre.

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  23. I feel suspicious for CSR initiatives due to “green washing” companies are making. Many firms advertise deep social values or environmental commitment yet their practices prove they continue their short-term profit practices that opposes their allegations. This makes CSR policies of less advantage. Yet, if a company was transparent about their CSR practices, published certified reports and complied with supervising agencies. This would give Them more credibility on the long run and increase societal and environmental improvement, employee’s engagement, consumers devotion, and increasing profits.

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  24. CSR is a necessary sustainable development strategy . it requires commitment NGOs ,government ,companies all in all to make a positive change . CSR has three theatres ,all of them reflect their desire to address their contribution on different levels , education , health and environment , social issues and entrepreneurship .
    the three theatre of CSR ( Philanthropy , increasing business opportunities ,transforming ecosystem) focus on the work with economic program, social justice to lead to economic growth which return in benefit to every one as well as CSR purpose is long term goal not short term .
    the companies that are mentioned above ( COCA COLA, NIKE) followed these three theatres strategy . the first one aimed at two levels environmental and educational NIKE contribute on ethical level as fair trade coffee. Moreover, CSR( 3 theatres ) try to create new economic system with new interests and develop policy recommendation on international trade and economic policy, global change, energy measurement and sustainable material recourses management.
    For me , CSR encourage innovation as it needs to work individually and collectively to spread this strategy more all over the world .

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  25. The corporate social responsibility policy is a built-in, self-regulating mechanism through which work can monitor and ensure its compliance with the law, ethical and international standards and setting rules. Moreover, the business is proactive to any promotion in the public interest by encouraging the growth and development of society. The CSR is basically the inclusion of the deliberate social responsibility of public interest companies in the corporate decision-making.
    Corporate philanthropy is part of social responsibility, as it enhances business opportunities and profits, and at the same time enhances social value.
    Corporate social responsibility does not stop at donating to projects and providing grants, but there are other areas that can be worked on and developed and that will be reflected in societies, as business deals with all societal issues.

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  26. Corporate social responsibility in its three areas is represented in corporate philanthropy, which is considered a long-term investment and works to gain sympathy, respect, and loyalty. Allocating a percentage of company profits in favor of community development for the benefit of employees, supporting education, empowering women, reducing poverty and equal opportunities, preserving the environment, and reducing many problems. These contributions can be provided to non-governmental organizations or to governments that suffer from economic problems to support the neediest aspects that are of mutual benefit to society and to the companies themselves that aspire to increase their future customers. Regardless of the future benefit that these companies expect, providing money to develop simple projects in remote areas is an important matter in the development of society and creating development opportunities that limit social ills such as begging or illiteracy and other problems to be a nucleus from which individuals proceed towards a sense of themselves and work to develop Abilities for a better future

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  27. Pursuing practices as CSR and integrating it with companies strategies and goals maximize the companies positive impact on the social and environmental systems.
    CSR models can create and build a positive brand for companies. Giving back to the community and creating more value for societies is more beneficial for companies than creating value only for stakeholders.
    Interesting article with great examples.

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  28. This article is very interesting and very easy to understand. This article shows us how organizations can increase their profits in different ways, and they also help the community.
    Companies don’t just care about their profits but also how to help society. We remark in the first CSR theater focuses on philanthropy, so some organizations donate each year like Coca-Cola. In the second theater, the companies focus on how they will increase business opportunities and profitability and they also create social and environmental benefits. In the third theatre, the organizations look for a big change in how they solve social problems.

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  29. According to this article, we understand how does Corporate Social Responsibility CSR work, and its significance in helping the company being accountable as to reach all the stakeholders. There are three theaters that were mentioned in this article in which clarify their significance in reaching all the stakeholders. Philanthropy has a positive impact on the process, it helps in maximizing the profitability of businesses as it encourages consumers to be engaged in the process. Finally, CSR helps in reaching the stakeholders as to give a chance for society to be engaged which increases profitability and outcomes.

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  30. Indeed, such an article is an intense dose of useful and interesting information that I’ve never ever known before! It’s really promising to know that CSR has become widely adopted and integrated in the organizational strategies.
    Reading the first three paragraphs is a kind of warm feeling that let me imagine the great effect of this huge cash funding and in-kind donations on the various educational, social, environmental non-profit organizations as well as on the disadvantaged marginalized groups.
    In addition, the second theatre of Corporate Social Responsibility assures that companies can increase their profits and be socially responsible at the same time!
    Furthermore, transformative ecosystem best represents the proverb that says: “Almost everything worthwhile carries with it some sort of risk”. It’s amazing to read about some well-known companies that defer their immediate economic revenues while addressing a significant social or environmental issue!

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    1. This amazing interesting article explains briefly the idea of Corporate social responsibilities and How CSR has become an integral part of any strategy. In addition, shows the three CRS theaters
      – first : focuses on philanthropy strategy
      – second : increasing business opportunities
      – third : transforming ecosystem
      using some companies as examples ( Cocacola – Nike )
      Briefly : It is important to note that CSR is not just a charity, but an investment in society. It also means managing the enterprise, but also includes all its employees.

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  31. This article is very interesting and amazing. Upon reading the article, we observe that it shows the significance of CSR and the 3 theaters mentioned that are reflected through very important examples. First theater is vital for improving the public picture or overview of a company and shows interests in helping other people by donating and by financing projects that are socially & environmentally useful and beneficial. In addition to that, second theater influences the business opportunities & financial gain. However the third CSR Theater’s priority is mainly to find a solution which leads to financial profits. Briefly we can say that this article is richly formed for the aim of shading lights on the social and environmental contributions of CSR rather than the profits it might lead to.

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  32. As shown that all the titles that you use are very attractive in a way that let me be excited to read what is written under it. This article discusses the “Corporate Social Responsibility” (CSR) that becomes an integral part of all the strategy that each company uses. Those strategies include three comprehensive theaters of CSR for evaluating and classifying the CSR practices. The first CSR theater focuses on philanthropy that can, through the initiative and funding for different programs, give many benefits for the society such as the nongovernmental organizations (NGOs). The second theater is applied by Nike company program in which it aims to increase business opportunities and profitability, and enhance operational effectiveness across the chain value that may return immediate business profits. It is about the commitment of the company to ethical and legal standards in its relation with the employee and the society at all. The third theater aims without immediate financial returns, to create solutions for all the societal and environmental problems. But this last theater focuses on the long-term aims in which it includes benefiting the society and making good profits, and we can choose the PMI company as a real example for what is explained.

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  33. This article clearly stated how CSR which is the commitment of the organization to the societal goals through its activities towards its employees, their families and towards the whole community, have a huge impact on the society. As mentioned above, the first theatre focusses on the charitable work either through direct funding to non-profit organizations or community-based organizations or through donations. Therefore, through this funding or donations, the non-profit organizations would be able to support and plan for projects for the community. Whereas through the second theatre that focuses on increasing job opportunities and build environmental and social benefits. With that being said by improving employment opportunities, we will have substantial gains for the broader economy. Making it short, the CSR is not a charitable foundation, but it is an investment in the community.

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  34. The article is remarkable and comprehensive. It shows us the true meaning of CSR and how can we use it in many fields. In addition to this, talking about the three theaters of CSR and giving real examples about it can help the reader understand and identify the role of CSR. Although, some of the words used in the article are hard to understand but this indicates the rhetoric of style. Now as for the content, we can see that CSR brings many benefits to a company; it helps the society, individuals and foundations by providing them with donations. It also increases business opportunities and profitability, finds a solution for every problem and develop new skills and strategies to make changes in the business. All these advantages of CSR makes it important in the business field and every field because sharing services helps to get rid of shortages. In my opinion, I found the three theaters important and help in improving and developing the society and the community.

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  35. According to what is mentioned in this article, CSR is a concept of management adopted by companies that aim to solve social, economic, and environmental issues and at the same time addressing the interests of stakeholders and shareholders. CSR activities are divided among three theaters with a big aim to serve the community and people. Implementing the CSR concept will give back to the community, enhance the image and the reputation of the company, and strengthen its brand which in turn improves its productivity. The article was really valuable and interesting since it shed light on the human side of business other than what we used to know.

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  36. This article shows the importance of CSR in strategic planning that help company to make it easy to reach its stakeholders, ensure its stability, profits and interests. CSR represents the three theaters which are explained clearly through examples which direct the mentioned companies towards their stakeholders. The philanthropy arisen the role of the company not to gain funds directly, but to develop the abilities and conditions of the future customers by helping them develop their own projects and being productive, this will help in the social development. This will be reflected positively on the trace and achieving objectives of the company. This will make from the customers to a be a part of the company, a mobile advertisements. The second theatre would encourage and motivate employees thus would increase their productivity. This would make the company’s products a trusted ones, and strengthen its name in the business fields. The third theatre represents, in my opinion, the most important point, although it costs the company big budged and many funds, and no direct financial gain could be returned, but it would be gained in the future, and would strengthen the company’s sustainability. This theatre works on the development and improvement of the environment as IBM Company does, which practices reduce the smoke and air pollution. In few words, the company will be in the correct and successful way as well as it plans to develop and improve the society and environment.

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  37. The significance and advantages of CSR are clearly shown in this article, in which company’s practices and plans bring benefits and profits to the company, to the society and to the environment through the three theatres of the concept of Corporate Social Responsibility. The philanthropy is a vital theatre by which the company takes the role in helping people to develop their own projects, thus they would be able to be customers for the company products. Moreover, the second theatre influences the company opportunities and financial profits, by persuading customers and encourage employees to be more active and productive. While the third theatre which works on the improvement of the environment, could not return benefits in the meantime to the company, it’s a long term planning, requires funds and cost budged, but its importance lies on the role of company in the improvement and development of the environment, and if the environment and society where the company works is well, this will be reflected positively in the sustainability and the benefits of the company in the future. In conclusion, this article shows that the more the company interacts and plans to develop the society and the environment, the more it gains and being developed.

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  38. This article introduces the importance of CSR to reach stakeholders, and it mentions three main theaters for a comprehensive CSR strategy with clarifying examples of well-known companies. The three mentioned theaters are significantly important in the foundation development through social engagement. The first theater is known as philanthropy, which appears in a kind of direct funding or product donations to non-profits. This would be of great impact on the company as it makes it more known and engaged in social society. The second theater aims to increase profitability by promoting the social and environmental value of its products which in turn convinces the clients and gives the company an advantage over its contenders. While the third theater involves addressing the social and environmental needs of the community. Even though, such efforts focus on long-term gain and may not return immediate business profits, however they can be extremely useful for social and environmental life by redirecting the world into a healthier and better community within few years. A great example of this would be the work done by PMI, which is also explained in the article “How working together can expedite the change we need”.

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  39. Corporate Social Responsibility sheds light on social issues that will attract customers who share the same values of the CSR. There are three theaters of CSR sharing same aim, but addressing different types of customers. Philanthropy, which is the first theater, aims to the donation of money for good causes, thus helping many people to achieve their dreams by these donations. The second theater is to increase the opportunities to develop business. The third one ,which in my opinion the best one, is to transform something that is widely used into an ecosystem friendly invention. This will attract many people because it will help them sustain their health and live in a healthy environment. As we can all see the IQOS that is widely used replacing the cigarettes, which is healthier and environment friendly.

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  40. The three CSR theaters aligned with CSR strategies presented in this article are laid out in a coherent, clear and systematic manner, with simple examples illustrating the concepts presented. Companies developing CSR policy, with the activities divided among the three theaters, aim to demonstrate the ultimate end of sustaining ethical values along with addressing the social and environmental needs, benefits and programs. Thus, when a company practices some form of corporate social and environmental activities, it is contributing to the welfare of its society which they positively affect and on which they depend. For instance, although corporate philanthropy has no direct benefit to the company offering all these donations, it maintains a good public picture of the company when doing these practices. Also, the second CSR theater aims to boost its profits and business opportunities, and at the same time offering benefits to the society and the environment. Eventually, by substantially addressing the vital social and environmental needs as a priority for the company, the company aims to generate social benefits that may not return direct business incomes in the third CSR theater.

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  41. Upon reading ‘’The theaters of CSR’’ blog, we can identify what is corporate social responsibility and its three theatres. Corporate social responsibility (CSR) is an innovative business model that encourages a company to corporate social responsibility to their practices and strategies not only for functional benefits but also for social purpose as well. Companies devoted to a CSR program can impact current global economy, and/or social, and environmental issues. The three CSR theaters consist of broad activities. The first CSR theater focal point is donations in the form of fresh money, services, or products. The second CSR theater desires financial profit with a mindset toward the environment, social issues and economic growth by embedding innovative approaches to sustainability across their organization and their supply chains. The third CSR theater strategically transforms the company’s purpose to be valuable.

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  42. Corporate Social Responsibility CSR can be summed up as a company’s adherence to ethical and legal principles in terms of its responsible actions towards its staff, their families, and society as a whole.
    It is important to remember that CSR is not only a charity but an investment in society. It also means managing the company, but it also involves its entire staff. It is easy to note many of the agreements, projects, and values that many businesses have begun to comply with or can operate on their basis without, of course, abandoning their profit objectives. That is what all its employees and beneficiaries want, too, because losing them would hurt families, jobs, and the national economy.
    However, CSR does not stop contributions to initiatives and growth and charitable programs, there are fields of work and values that businesses must adhere to, and this will bring significant benefits to economies and countries, and prevent environmental, economic, and social disasters and crises that will be much higher in their costs and outcomes than the costs of those commitments and will compel them to do so.
    These areas and areas of social responsibility include the organization and management of enterprises in compliance with ethical values and laws, the involvement of the poor and middle classes, the protection and development of the environment, the protection and development of basic resources such as water, trees, wildlife and soil, the fight against and the prevention of corruption, and the determination to do so.

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  43. CSR means corporations’ activities that improve their importance in the community and society and thus benefit their image and brand depending on the business and industry, It is a broad term that can take many forms.
    This article highlights three theaters. The first one is Philanthropy, such as money or equipment contributions to charitable groups, involvement in community projects, and support for volunteering for employees. The second theater discusses the enhancement of organizational performance, it affects the business prospects and financial profit of the company, It involves sustainability programs that increase efficiency, retention, and the credibility of the company. The third theater that changes the ecosystem; produces environmental and social benefits.
    CSR is similarly important to an organization, their events will help create a stronger employee-corporate relationship, raise productivity, and help both workers and employers feel more connected to the world around them. Finally, CSR initiatives are not gradual or conservative but involve strategic risk-taking and an emphasis on long-term economic benefits rather than short-term.
    Thank you Dr Hassan .

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  44. This article attractively sheds light on the significance of CSR. It focuses on three significant theaters as focusing on philanthropy, improving operational effectiveness,
    and transforming the business model respectively. This article attractively shows the significance of CSR and the advantages it brings to the stakeholders, and to the environment and society overall.

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  45. This article shows the importance of CSR and the advantages that the company’s practices can bring to the company itself, the stakeholders, and to the environment overall. This article stresses on three important theaters. The first theatre philanthropy; it improves the company’s outer picture and shows interest in helping other people by donating and financing projects that are environmentally useful. The second theatre influences the companies’ financial gain positively, since its interests persuades clients more than employees. The third theater attempts to create value by addressing a social and environmental need without the immediate return of profit needs. Therefore, a company that shows that social and environmental duties are more crucial than any other thing, is a company that will engage more clients than any other.

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  46. This article shed the light on the importance of corporate social responsibility in fostering the change we need to improve our world. Organizations that incorporate CSR in their business have to adopt a type of CSR program depending on their core competencies and institutional capacity. Concerning the first CSR Theater that focuses on philanthropy, companies might fund or donate their products and/or services to nonprofits organizations and underserved populations. These companies will develop a good reputation and the people will trust them since they are showing them their social and environmental priorities. Therefore, these people will be their customers with time and they will be potential future employees. Regarding the second CSR Theater, companies emphasize on growing their business and profits, while also benefiting the society and environment by improving operational effectiveness. As for the last CRS Theater, it focuses on creating a solution for a societal problem rather than making profits in the short-term. By adopting this type of CSR, companies will develop new skills and strategies and they will increase their profits in the long-term. Lastly, the real-life examples given clarified the idea behind CSR and its theaters.

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