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I have always perceived the marketplace as a glamorous red carpet. Stepping on this carpet requires being trendy in order to capture the spotlight and trigger the camera flashes. Being photogenic and appealing cannot be taken for granted; it requires gigantic efforts, which, once exerted, make you glow. In the marketplace, the glow is the edge or added value a company creates with respect to rivals.

When your rivals are numerous and the competition is fierce, your spot on the red carpet is always jeopardized. The glory of the past won’t help you in sustaining your market share since your global competitors are becoming more innovative and entrepreneurial each day, and the consumers you have spoiled have gained unprecedented bargaining power. The only possible solution for keeping your glamour is keeping pace with the new trends of business. You ought to keep pace, or else you would become obsolete, old fashioned, and incompatible with the requirements of the carpet on which you have chosen to tread.


A pattern of gradual change in a condition, output, or process is what defines a trend. Since the needs, wants, preferences, and tastes of consumers are constantly changing, following the pattern of trend change is not optional. Out of the dozens of trends prevailing, I think that the most impactful ones are the following:

• Corporate social responsibility (CSR)
• Digital media and Big Data
• The Internet of Things (IoT)
• Innovation
• Entrepreneurship (appreneurship, social entrepreneurship, intrapreneurship)
• Leadership in its new forms
• Marketing in its new forms
• Trends of management, finance, and marketing, among some other select trends.

These trends shape the market mechanism and future careers, determining the products and services we consume (including the food we eat, the coffee we sip, the music we listen to, etc).

In brief, these trends sculpt our lifestyle. These trends have an impact on all the particularities of our lives and on corporate sustainability or obsolescence. Today, the topic is more timely, crucial, and interdisciplinary than ever. Talking about these different trends will prove the point of this book and will make the red carpet more appealing. What about being trendy? Is there another choice?

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STEP 1

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If your order is being placed in Lebanon, then the payment will be done on delivery, in cash, at the rate of 1515 LBP (35 000 LBP).

Delivery will be done within three working days of placing the order through Aramex.


STEP 2 (applies for international orders only)

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You can transfer the amount of 23 USD via OMT or Western Union.

Details are as follow: Name: Hasan Youness – Number: +961 76 434 000

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#Trends Of Business by Dr. Hasan Youness

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What People Say

One of the most insightful books. Totally recommend it!

A.T

Reading this book was a joyful journey inside Hasan’s mind. A journey full of intellectual nourishment and foods for thoughts; something to chew on…

R.F

A deep dive into the latest trends in the business world. A must read!

R.R

This book is a reference for students, educators and business people since 2016. It contains all essentials about the latest trends that we tackle every day.Every time i go through it i rediscover how well crafted and enriching this book is. In Trends of Business, there is always something new to discover!

L.K

I have read it more than 10 times. My go to book whenever I need help with my studies and job.

S.W

In the news

https://www.ndu.edu.lb/news-and-events/news/hasan-youness-launches-trends-of-business